MIKE & BLAINE · EPISODE 236
Business Strategy in the Kidult Market: From Lego to Pokémon on Mike & Blaine
· Hosted by Mike Milan and Blaine Bertsch
Episode show notes
Adulthood isn’t what it used to be. This week on the Mike & Blaine Podcast, we’re diving deep into the massive economic shift known as “Kidulting.” Why are grown adults spending billions of dollars on Lego sets, Pokémon cards, retro gaming, and Disney trips? We explore the psychology behind nostalgia culture and why "growing up" has lost its luster in the modern world.
From a business strategy perspective, this isn't just a trend—it's a goldmine. We analyze how brands like Nintendo, Mattel, and Disney are pivoting their marketing tactics to target high-income adults seeking emotional escape. Whether it’s the scarcity model of collectibles or the subscription-based comfort of retro entertainment, the "Kidult" demographic is reshaping how companies approach product development and customer lifetime value.
If you’ve ever felt like you’re just a kid with a credit card trying to navigate a high-stress world, this episode is for you. We break down the tactics behind the nostalgia economy and what it says about our collective need for a simpler time—now powered by adult salaries and better Wi-Fi.
Watch on YouTube: https://youtu.be/qfLFXYGJWTc
We want to hear from you! Reach out at beer@mikeandblaine . com
Thanks to our Beer Sponsors:
• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting . com
• Neighbor Pat
• Devin
Learn about:
Cash Flow Mike who trains CPAs to provide effective advisory to their clients at cashflowmike.com
Dryrun Cash Flow Forecasting for the office of the CFO where they get finance teams out of spreadsheets at dryrun . com
Listen to all our episodes at mikeandblaine . com
If you enjoyed the show, head over to mikeandblaine . com and buy us a beer!
#Kidult #Adulting #NostalgiaCulture #MillennialCulture #BusinessStrategy #MarketingTactics #Lego #Disney #Pokemon #Nintendo #Mattel #Collectibles #Entrepreneurship #CashFlow #ConsumerBehavior #RetroGaming #MikeAndBlaine
Follow Business, Beer & BS with Mike & Blaine in your podcast app so you don’t miss the next conversation.
Watch and subscribe on YouTube: https://www.youtube.com/@mikeandblaine
Explore episodes, support the show, and ask about sponsorships: https://mikeandblaine.com/
These are the published show notes from the podcast feed, not a transcript. Historical offers and sponsor mentions may no longer apply.
Browse all episodes · Explore the beer archive
Keep the conversation going.
Follow the show for more conversations, support the podcast, or explore the official collection.